Amazon A+ Content for KDP Books: How to Use It
Amazon A+ Content allows KDP publishers to add images, text, and comparison tables to a book detail page. Instead of relying only on the standard book description, you can use A+ Content to show what is inside the book, explain the value visually, and make the listing look more professional.
A+ Content can support your book presentation, but it does not guarantee sales. It works best when the book already has a clear niche, strong cover, useful description, competitive pricing, and a reader-focused offer.
If you are still learning the full publishing process, start here first: How to Sell Books on Amazon KDP.
What Is Amazon A+ Content?
Amazon A+ Content is an enhanced content section that can appear on an Amazon book detail page. For KDP books, it is usually displayed under the “From the Publisher” section.
A+ Content can include:
- images;
- formatted text blocks;
- comparison tables;
- book series information;
- sample page previews;
- author or publisher background;
- visual explanations of what the book offers.
For KDP publishers, A+ Content is useful because books are visual products. Readers often want to understand the promise of the book before they buy, especially for cookbooks, children’s books, workbooks, guides, and illustrated non-fiction.
Why A+ Content Matters for KDP Publishers
A+ Content helps turn a plain book listing into a more complete sales page.
It can help you:
- show sample pages or interior design;
- explain who the book is for;
- highlight the book’s structure or benefits;
- present other books in the same series;
- support reader trust before purchase;
- improve the listing before running Amazon Ads.
This is especially important if you plan to advertise the book. Amazon Ads can bring traffic, but the book detail page still has to convert that traffic into sales.
What to Prepare Before Creating A+ Content
Before opening A+ Content Manager, prepare the assets and information you will need.
- Book ASIN;
- high-quality book cover image;
- sample page images, if useful;
- short benefit-focused copy;
- clear target reader description;
- series or related book information, if relevant;
- comparison data for your own books;
- rights to all images and text you plan to use.
You should also decide the purpose of your A+ Content before designing it. Do you want to show what is inside the book? Compare several books? Explain the author brand? Present the book as part of a niche portfolio? The answer will help you choose the right modules.
A+ Content Guidelines: What You Can and Cannot Include
Before creating A+ Content, review Amazon’s official A+ Content Guidelines. Amazon can reject A+ Content if it includes prohibited claims, promotional language, external links, unsupported statements, or content that does not follow its rules.
| Allowed / Useful | Avoid / Not Allowed |
|---|---|
| Book benefits, features, sample pages, author story, series information, and comparison tables for your own KDP books. | Prices, discounts, “free,” “buy now,” “add to cart,” promotional language, or time-sensitive claims. |
| Original images and text you have rights to use. | Customer reviews, unsupported claims, private-person quotes, external links, contact information, or competitor comparisons. |
| Clear mobile-readable visuals and text that match the selected A+ Content language. | Blurry images, watermarks, unreadable small text, unrelated logos, misleading alt text, or text in the wrong language. |
Image and Text Formatting Tips
A+ Content is visual, so image quality matters.
Before uploading images, check that they are:
- clear and high resolution;
- saved as JPG or PNG;
- easy to read on mobile;
- free from watermarks;
- relevant to the book;
- consistent with the book’s branding;
- created from assets you have the right to use.
Avoid putting too much small text inside images. Many readers will view your book page on a phone, so your A+ Content should be easy to understand quickly.
How to Create A+ Content in KDP Step by Step
You can create A+ Content from the KDP Marketing section. The process is simple: open A+ Content Manager, create a project, add modules, apply ASINs, preview the layout, and submit it for approval.
Step 1: Go to the KDP Marketing Page
Sign in to your KDP account and open the Marketing tab. This is where KDP gives access to A+ Content tools.
Step 2: Scroll to the A+ Content Section and Choose a Marketplace
Scroll to the A+ Content section and choose the marketplace where you want to create or manage A+ Content.
Step 3: Click Manage A+ Content
Click Manage A+ Content to open the A+ Content Manager.
Step 4: Open A+ Content Manager
A+ Content Manager is where you create, edit, duplicate, and submit A+ Content projects.
Step 5: Start Creating A+ Content
From A+ Content Manager, click Start creating A+ content to create a new project. You can also search by ASIN or product name to edit existing content.
Step 6: Enter Content Details
Add a content name and choose the language. The content name is internal, so use a clear name that helps you identify the project later.
For example, you can name it by book title, marketplace, language, or campaign:
- Cookbook A+ Content - US - English;
- Book Series Comparison - UK;
- Holiday Promo A+ Draft.
Step 7: Add Modules
Click Add module and choose the layout you want to use. Modules can include images, text, comparison charts, technical specifications, and other layouts.
After you add modules, you can upload images, add text, reorder modules, or remove modules that do not fit your layout.
Step 8: Apply ASINs
After your content is ready, apply it to the correct book ASINs. You can apply one A+ Content project to multiple ASINs, such as different formats of the same book, if they are eligible and connected to your KDP account.
Check the ASINs carefully before submitting. Applying the wrong content to the wrong book can confuse readers and may lead to rejection.
Step 9: Review and Submit
Preview the content before submission. Check both desktop and mobile views if available.
Review:
- image quality;
- spelling and grammar;
- module order;
- ASIN selection;
- guideline compliance;
- mobile readability.
When everything is ready, submit the A+ Content for approval. If it follows Amazon’s rules, it can appear on the book detail page after review.
Can You Use AI to Create A+ Content?
Some A+ modules may show an AI Ready badge. If this feature is available in your account and marketplace, you may be able to use it to generate draft content.
However, you are still responsible for the final result. Always review AI-generated text and images for accuracy, quality, rights, and compliance with Amazon’s A+ Content Guidelines.
Updating, Duplicating, Suspending, and Deleting A+ Content
After creating A+ Content, you may need to update it later. For example, you might improve images, add a new book to a comparison chart, or adapt the content for another marketplace.
Common management options include:
- Update: edit the content and submit it again for approval.
- Duplicate: copy the layout and reuse it for another book or marketplace.
- Suspend: remove published A+ Content from the detail page while keeping the project in A+ Content Manager.
- Delete: permanently remove the A+ Content project.
Publishing A+ Content in Different Marketplaces
If you sell books internationally, marketplace and language support matter. A+ Content created in one marketplace may be copied as a draft to other supported marketplaces, but you still need to review and publish it where you want it to appear.
Always check the current KDP Help page before publishing multilingual A+ Content, because marketplace and language support can change.
| Original marketplace and language | Copied as draft to |
|---|---|
| Amazon.com in English | Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.in, Amazon.com.au in English |
| Amazon.com in Spanish | Amazon.com.mx and Amazon.es in Spanish |
| Amazon.co.uk in English | Amazon.com, Amazon.ca, Amazon.de, Amazon.in, Amazon.com.au in English |
| Amazon.com.au in English | Amazon.com, Amazon.co.uk, Amazon.ca, Amazon.in in English |
| Marketplace | Supported languages |
|---|---|
| Amazon.com | English, Spanish, Hebrew |
| Amazon.ca | English, French |
| Amazon.co.uk | English |
| Amazon.de | German, Czech, Turkish, Polish, Dutch, English |
| Amazon.fr | French |
| Amazon.it | Italian |
| Amazon.es | Spanish |
| Amazon.com.au | English |
A+ Content Module Ideas for KDP Books
You do not need to use every available module. For most KDP books, a simple structure works better than a crowded layout.
| A+ Content idea | Best for | What to show |
|---|---|---|
| Series comparison | Book series or related titles | Books in the series, reading order, audience, topic, or format differences. |
| Author or publisher background | Authors, brands, publishing imprints | Author story, publisher mission, expertise, or brand positioning. |
| Cover art or visual theme | Fiction, children’s books, cookbooks, visual guides | Mood, topic, book promise, or visual identity. |
| Book sample | Workbooks, cookbooks, guides, illustrated books | Interior pages, recipe examples, worksheets, chapter previews, or activity samples. |
Recommended A+ Content Structure for a KDP Book
For most KDP books, a clear and simple layout is enough.
A practical A+ Content structure can look like this:
- Hero image: show the book promise or visual theme.
- What’s inside: explain the main sections, chapters, recipes, worksheets, or activities.
- Sample pages: show interior examples if they help the buyer understand the book.
- Who it is for: define the reader, age group, skill level, or use case.
- Comparison chart: show related books if you have a series or portfolio.
- Author or publisher note: add credibility without making unsupported claims.
The goal is not to repeat the book description. The goal is to answer buyer questions visually.
Common A+ Content Mistakes
- Using A+ Content as a second book description.
- Adding too much text.
- Using images with unreadable small text.
- Reusing only the same images from the product gallery.
- Including price, discount, or “buy now” language.
- Adding customer reviews.
- Using images without proper rights.
- Forgetting to check the mobile preview.
- Not applying A+ Content to all relevant ASINs.
- Ignoring marketplace and language support.
For more beginner publishing mistakes, read: Common Amazon KDP Mistakes New Publishers Should Avoid.
A+ Content works best with a strong book asset.
Before improving the book detail page, make sure the book has a clear niche, professional files, strong cover, and a product strategy.
Explore Ready-to-Publish Books Read the Ads GuideFAQ
What is Amazon A+ Content for KDP books?
Amazon A+ Content is an enhanced content section that lets KDP publishers add images, text, and comparison tables to a book detail page.
Where does A+ Content appear on an Amazon book page?
A+ Content usually appears in the “From the Publisher” section of the Amazon book detail page. The exact placement can vary depending on marketplace and page layout.
Can I add A+ Content before my book is published?
A+ Content is available for published KDP books and eligible preorders. You need the correct ASIN before applying content to a book.
Can I use customer reviews in A+ Content?
No. Customer reviews, star ratings, and review quotes should not be used in A+ Content.
Can I apply one A+ Content project to multiple ASINs?
Yes, you can apply one A+ Content project to multiple eligible ASINs, such as different formats of the same book, if they are available in your KDP account.
How long does A+ Content approval take?
Amazon reviews submitted A+ Content before it appears on the book detail page. Review time can vary, so submit content before you need it for a launch or advertising campaign.
Can I use AI to create A+ Content?
Some accounts may have access to AI Ready modules. If you use AI-generated content, review everything carefully for accuracy, rights, quality, and compliance.
Is A+ Content enough to increase book sales?
No. A+ Content can improve presentation, but sales also depend on niche demand, book quality, cover, price, reviews, keywords, description, and promotion.